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BREAKING: Baltimore Ravens superstar Lamar Jackson has been named to TIME’s 100 Most Influential People in Global Sports. Rising from NFL MVP to international icon, his leadership and impact on and off the field prove he’s more than an athlete — he’s a true cultural force

BREAKING: Baltimore Ravens superstar Lamar Jackson has been named to TIME’s 100 Most Influential People in Global Sports. Rising from NFL MVP to international icon, his leadership and impact on and off the field prove he’s more than an athlete — he’s a true cultural force

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BREAKING: Baltimore Ravens Superstar Lamar Jackson Has Been Named to TIME’s 100 Most Influential People in Global Sports

Lamar Jackson, the electrifying quarterback of the Baltimore Ravens, has once again redefined what it means to be a modern sports icon.

In a historic recognition, Jackson has been named to TIME’s 100 Most Influential People in Global Sports, solidifying his status not only as one of the NFL’s brightest stars but also as a transformative cultural force whose influence extends far beyond the football field.

From his rise as an NFL MVP to his growing global presence, Lamar Jackson’s journey is a story of talent, resilience, leadership, and purpose.

This honor from TIME underscores a truth that fans, analysts, and communities have long understood: Lamar Jackson is more than an athlete — he is a symbol of change, inspiration, and empowerment in global sports culture.

From Underrated Prospect to NFL MVP

Lamar Jackson’s ascent to the pinnacle of professional football is nothing short of remarkable. Drafted 32nd overall in the 2018 NFL Draft, Jackson entered the league with skeptics questioning his ability to succeed as a quarterback at the highest level.

Critics doubted his throwing mechanics, his decision-making, and whether his dynamic rushing style could translate to sustained NFL success.

Jackson answered those doubts emphatically.

In 2019, just his second season in the league, Lamar Jackson delivered one of the most dominant performances in NFL history. He became the youngest quarterback ever to win the NFL MVP award, leading the league in touchdown passes while setting a single-season rushing record for quarterbacks.

His combination of speed, vision, and football intelligence revolutionized offensive strategy and forced defenses to rethink how the quarterback position could be played.

That MVP season marked the beginning of Jackson’s evolution from star athlete to global sports influencer.

Redefining the Quarterback Position

Lamar Jackson’s impact on the NFL cannot be overstated. His style of play shattered traditional molds and expanded the definition of what a quarterback can be. Blending elite athleticism with precision passing, Jackson became the face of a new generation of dual-threat quarterbacks.

Coaches across all levels of football — from youth leagues to professional teams — now design offenses inspired by Jackson’s skill set. Young athletes see in him a blueprint for success that embraces versatility, creativity, and confidence.

TIME’s recognition highlights how Jackson’s influence goes beyond wins and statistics. He has changed the conversation around athletic identity, proving that innovation and individuality can coexist with discipline and excellence.

Leadership On and Off the Field

While Lamar Jackson’s on-field achievements are historic, his leadership off the field is equally compelling. As the cornerstone of the Baltimore Ravens franchise, Jackson has consistently demonstrated humility, accountability, and loyalty — qualities that resonate deeply with teammates and fans alike.

He leads by example, whether through tireless preparation, resilience in the face of criticism, or his unwavering commitment to team success. Teammates frequently praise his calm demeanor, work ethic, and ability to elevate those around him.

Beyond the locker room, Jackson has used his platform to uplift communities and inspire young people. Through charitable initiatives, youth camps, and community outreach programs, he invests in the next generation, particularly in underserved neighborhoods that mirror his own upbringing.

A Global Sports Icon

Being named to TIME’s 100 Most Influential People in Global Sports signals Lamar Jackson’s transition from American football star to international icon. His highlights circulate across continents, attracting fans who may never have watched an NFL game before witnessing his breathtaking runs and clutch performances.

Jackson’s global appeal lies in his authenticity. He remains grounded, approachable, and true to his roots — qualities that transcend cultural boundaries. In an era where sports figures are scrutinized as much for their character as their performance, Jackson’s consistency and integrity have earned widespread respect.

His influence now reaches beyond football, intersecting with fashion, media, youth culture, and social impact — all key factors in TIME’s selection criteria.

Cultural Impact and Representation

Lamar Jackson’s story carries profound cultural significance. As a Black quarterback succeeding on his own terms, he represents progress in a sport that has historically imposed narrow expectations on athletes of color at the quarterback position.

By excelling while staying authentic, Jackson challenges outdated stereotypes and opens doors for future generations. His success sends a powerful message: greatness does not require conformity.

TIME’s recognition reflects how Jackson’s career has become part of a larger cultural narrative — one that celebrates diversity, resilience, and the courage to redefine norms.

Business Acumen and Brand Power

In addition to his athletic and cultural influence, Lamar Jackson has demonstrated sharp business instincts. He famously represents himself in contract negotiations, a rare and bold move in the NFL. This decision highlighted his confidence, independence, and understanding of his own value.

Jackson’s brand continues to grow through endorsements, merchandise, and strategic partnerships, all while maintaining control over his public image. His approach empowers athletes to take ownership of their careers and financial futures.

This blend of athletic excellence and entrepreneurial mindset further reinforces why TIME considers Jackson among the most influential figures in global sports today.

Impact on the Baltimore Ravens and the NFL

For the Baltimore Ravens, Lamar Jackson is more than a franchise quarterback — he is the heartbeat of the organization. Since taking over as starter, he has led the team to multiple playoff appearances and kept the Ravens in perennial Super Bowl conversations.

League-wide, Jackson’s presence has boosted ratings, driven engagement, and sparked endless debate — all signs of a true superstar. His games are must-watch events, and his highlights dominate sports media cycles.

TIME’s acknowledgment validates what the NFL has witnessed for years: Lamar Jackson is one of the defining figures of this era of football.

Why TIME’s Recognition Matters

TIME’s list of the 100 Most Influential People in Global Sports is not merely about accolades or popularity. It honors individuals who shape conversations, inspire movements, and leave lasting imprints on society through sports.

Lamar Jackson’s inclusion reflects the breadth of his impact — athletic, cultural, social, and global. It recognizes a player who has rewritten playbooks, uplifted communities, and inspired millions to believe in their own potential.

Legacy Still in the Making

At just the midpoint of his career, Lamar Jackson’s legacy is far from complete. With prime years still ahead, he continues to chase championships, records, and personal growth. Yet, regardless of what the future holds, his influence is already undeniable.

Being named to TIME’s 100 Most Influential People in Global Sports is both a milestone and a reminder: Lamar Jackson’s greatness cannot be confined to stat sheets or trophy cases.

He is a leader. A trailblazer. A cultural force.

And as the world continues to watch his journey unfold, one thing is clear — Lamar Jackson is shaping the future of global sports, one historic moment at a time.